Cambridge Market Research is a full service agency, established in 1980. Built upon expertise in Food and Drink, the company now works across a range of FMCG markets and service sectors.

Full service means just that. We have dedicated Qualitative and Quantitative units that talk to each other and work together. Each project - however large or small - is treated as an individual need.

We think about how to reach the right respondents. Traditional recruitment methods are fine for many needs, but we are addressing changing comsumer lifestyles by finding new ways of reaching the diverse range of respondents we need.

That is why we have patiently built a complementary Cambridge Neighbourhood Net, a community of respondents that we can draw upon for many types of research, from panels to ad hoc investigations.

In all our work we are able to draw upon a diverse range of skills within our business to complement strong MR expertise, including Marketing, Grocery Buying and Food Technology.

We feel the pulse of our markets through the continuous information flow from our Fast Foodfax® Market Intelligence service. We convene our own Touchstone Focus Groups to explore issues and understand markets without the limitations of a client agenda.

It has also led us to devise successful new Qualitative techniques like Consumer Shadowing to get us closer to the consumer, helping us to understand what really drives their behaviour and attitudes.