We relish a challenge and welcome any chance to widen our horizons to build upon our expertise in:
- Category Intelligence and Understanding
- Diagnostic/Behavioural Studies
- Brand Diagnostics and Brand Equity
- All aspects of NPD
- Pack design and communications
- Concept development and screening
Our core competence is in FMCG markets, particularly Food & Drink, Household, Alcohol, and OTC, plus:
- Food related applications, e.g. Farming and Environment, Organic
- Retail - Strategic and Applications
|
|
|
A full repertoire of techniques enables us to involve the consumer, observe them in appropriate circumstances and to provide the insights we need:
- Focus Groups
- Diary Completion
- Mini & Extended groups
- Home Inventories
- Triads
- Accompanied Shops
- Depth Interviews
- Competitor Shops
- Reconvened groups
- Fixture visits
- Consumer Workshops
- Sensitisation
|
|
