For us, Quant research need never be dull, but should focus on relevant data presented in a fresh and illuminating form.

When you start from this premise you begin to think differently.

We do our homework. We explore the language of each market sector; how the research should flow and the questioning needed to reveal a clear and complete picture.

We ultilise the best research techniques to get the information we need. Often this is through our unique methodology, the Cambridge Home Test, conducted in the heart of the respondents' neighbourhood, convened at a time and place to suit them.

We get people to talk using Qualitative feedback - whenever feasible - as an integral part of our Quantitative research. This feedback is vital in understanding the data and in providing verbatim consumer comments to illustrate the findings.

We can draw upon historical and contextual information from our normative database of Fast Foodfax® scores of consumer new product evaluations across more than 90 market sectors. Mining this database of over 11,000 new product evaluations has defined what are the significant drivers of success that should be explored in depth.

Drawing on this wealth of information and analytical techniques, our findings and recommendations are always presented in a crisp, concise form, directly pitched at the needs of the audience - marketing, buying or technical.