It is in effect a 'mini' hall testconducted in the homes of our trained Interviewer/Hosts, under controlled conditions. It may also be structured to include Home Placement.

It is an ideal medium for testing food and drink products. Respondents arrive at a set time, allowing for pre-planned preparation and the food to be served at its best.

Highly flexible, Home tests are conducted at locations across Great Britain, at times of the day that suit the needs of specific groups, such as kids or working singles.

The home is at the heart of many decisions; our unique methodology has a wide range of applications beyond food and drink. Think Toys and Games, Household and Personal care, Financial Services, DIY, OTC pharmaceuticals...and more.