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The economic, social and commercial environment that we operate in is changing so fast it is impossible to keep fully in touch with how this impacts on the consumer and, ultimately, our work. Client initiated research projects provide much understanding but leave many tantalising questions unanswered.
That is why we regularly convene our own Touchstone Focus Groups, often in a viewing facility, always with our own discussion guide. It is an ideal vehicle to explore these questions and to broaden our understanding of the way that consumer attitudes and behaviour are changing.
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